SELECTD'S STORY
Selectd isn’t here to do ordinary!
We believe great experiences are built on the small. Since 2005, we’ve been creating high-quality, shelf-stable, ready-to-eat meal and snack solutions that deliver for operators who want simplicity, and consumers who expect more. But what sets us apart today is how far we’ve pushed the category forward.
Today, we are setting a new benchmark. Our entire new range has been designed around the introduction of sustainable, eco-friendly packaging. We are the go-to partner for Australia’s leading accommodation, charity and event brands:
Accor Hotels * * IHG * Quest Apartment Hotels * Choice Hotels * ALH Group
* Sydney Marathon * Sydney Children’s Hospital Foundation
We move fast, think differently and sweat the details - from what goes in the box, to how it looks, how it performs operationally, and how it makes guests feel. The result? Food solutions that work harder, look better and leave a lasting impression.
WHY SELECTD
We don’t follow trends - we set them.
Our range is constantly evolving to stay ahead of consumer trends, operational challenges and consumer expectations. If it feels revitalised, sophisticated and modern, there’s a good chance we got there first.
Sourcing the Finest.
We prioritise partnering with trusted Australian manufacturers who share our commitment to quality and consistency. Our handpicked range features iconic names such as Brookfarm (Byron Bay), Springhill Farm, Charlie’s Fine Food Co, Dreamtime Tuka, Chocolatier Australia, and Yarra Valley Hilltop. We are bringing the very best of Australian food to every pack we create.
Created for partners. Enjoyed by guests.
Every Selectd pack is created with real-world partners in mind - easy to store and manage, while still feeling premium, thoughtful and indulgent.
Sustainability as a Standard
Our newly designed premium packaging is made from sustainably sourced materials and is 100% recyclable. It’s a smarter solution that supports your ESG goals and looks great doing it!
Flexible by design – our sweet spot
This is where we leave the "ordinary" behind. We specialise in custom branding and tailored solutions for your specific guest profile or event. With in-house design and procurement, we collaborate to create bespoke solutions that aligns with your brand.